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Case Studies

Explogenn: one platform for LinkedIn outreach, email follow-ups and the sales pipeline

A full B2B sales automation platform that runs LinkedIn and email outreach in sequences, keeps every lead in one place and shows the whole pipeline live.

Industry
Others
Client
Explogenn
Explogenn: one platform for LinkedIn outreach, email follow-ups and the sales pipeline
01

The challenge

Sales teams were stuck with three problems. First, LinkedIn outreach was manual: representatives copied and pasted connection requests and follow-up messages to hundreds of prospects every day, which was slow, inconsistent and could not scale.

Second, leads were scattered across spreadsheets, sticky notes and inboxes, so nobody had a single view of the pipeline and deals slipped through the cracks every week. Third, follow-up emails were sent by hand, late or not at all, even though consistent follow-up is what closes deals.

02

What we built

We designed and built Explogenn from scratch as a complete B2B automation platform with a fast, dark interface made for real sales workflows. Its modules are connected, so LinkedIn activity flows into Leads, Leads feed the Pipeline, and the Pipeline triggers email sequences automatically.

A team connects its LinkedIn and email accounts, imports and groups its leads, builds a multi-step sequence once, and lets it run, while replies, meetings and deal movements are tracked in one place.

03

The outcome

Sequences run around the clock without manual effort, leads live in one organised system, LinkedIn and email work together, and managers see the pipeline live, so sales representatives spend their time on conversations and closing.

How it helps, area by area.

01 Who it is for

B2B sales teams that sell through LinkedIn and email.

The problem

Outbound sales depends on steady, personal follow-up, which is exactly what manual work cannot keep up.

Explogenn is for teams that reach prospects on LinkedIn and email and want that outreach to run consistently, without a spreadsheet in the middle.

  • Sales teams doing daily LinkedIn outreach
  • Teams that follow up by email and lose track of who replied
  • Managers who want a live view of the pipeline
  • Agencies and teams running several LinkedIn accounts
02 How it works

Four steps from connected accounts to a closed deal.

The problem

Without a defined workflow, each representative works differently and results cannot be compared.

The platform follows a simple path that every team can repeat.

  • Connect your accounts: link LinkedIn profiles and email for real-time activity and contact syncing
  • Import and group your leads: upload prospect lists and segment them by industry or persona
  • Build your sequence: a LinkedIn connection, a message, an email follow-up and a reminder, running continuously
  • Track and close: replies, meetings and pipeline movements tracked automatically
03 LinkedIn accounts

Every connected account, managed from one dashboard.

The problem

Managing several LinkedIn accounts by hand means constant switching and no idea which account needs attention.

Teams connect multiple LinkedIn accounts and see their status at a glance: how many are connected, connecting or need attention.

  • Connect multiple LinkedIn accounts
  • Manage connection requests and message threads
  • Monitor account health and spot accounts that need attention
  • Add accounts from a single screen
04 Outreach automation

Build a sequence once, let it run every day.

The problem

Copying and pasting hundreds of messages is slow and different every time.

The automation engine combines LinkedIn messages and email follow-ups into multi-step sequences, with triggers, delays and conditions deciding what happens next.

  • Multi-step sequences across LinkedIn and email
  • Triggers, delays and conditions between steps
  • Reusable templates for every outreach stage
  • Sequences run continuously without manual intervention
05 Leads & groups

One organised home for every prospect.

The problem

Prospects tracked in spreadsheets, sticky notes and inboxes get forgotten.

Leads are imported, grouped into targeted campaign lists and kept with their full profile, activity history, notes and status, so nobody has to ask where a conversation stands.

  • Import prospect lists and enrich contact data
  • Segment leads into lead groups by industry or persona
  • Full profile, activity history and notes for every lead
  • Status tracking for each lead
06 Pipeline & follow-ups

See every deal, and never miss a follow-up.

The problem

With no unified view, deals slip through the cracks and managers learn about problems too late.

A visual, board-style pipeline moves leads through stages automatically based on how they respond. Meetings are scheduled inside the platform, and reminders keep follow-ups from being forgotten.

  • Kanban-style pipeline with stages updated from responses
  • Real-time visibility for managers
  • Meetings scheduled and tracked in the platform
  • Follow-up reminders and a full activity timeline for each contact
07 One workspace

Everything a sales team needs, in a single sidebar.

The problem

Using a different tool for each job means constant switching and data that never lines up.

The workspace brings the whole sales process into one navigation, with permissions that control who can see and change what.

  • Dashboard, Leads, Lead groups and Pipeline
  • Meetings, Templates, Contracts and Follow-ups
  • Automation, Chat and LinkedIn
  • Roles with role-based access, and real-time notifications

Results

Channels connected: LinkedIn and email
2
Platform modules in one workspace
10+
In production, as a full SaaS platform
Live

Technology used

  • Laravel
  • React
  • LinkedIn API integration
  • Email automation engine
  • MySQL and Redis
  • Cloud hosting
  • Real-time notifications
  • Role-based access

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